Eat this, if you must

Look at the slogan for this candy bar: "makes a nice light snack." Is that not the wimpiest sales pitch you've ever seen? If Donald Trump, the king of over-hype, were marketing this bar, the slogan would be something like, "Better than hot, anonymous sex!" But no. Coffee Crisp is stuck with "makes a nice light snack." Its slogan might as well be:

• "eat it with a shrug"
• "maybe something you'd like to try"
• "we won't be offended if you don't like this"
• "...if you've got nothing better to eat"

No wonder nobody's heard of it.

(That photo was taken over the weekend, when a friend of mine brought those two bars to a holiday party. He said Nestle primarily sells it in Canada, and tried introducing in the U.S. but failed miserably. Go figure.)

Posted by Jason Feifer at December 20, 2004 09:21 AM