Coming in March: The fight for your dinner

What do you want to eat next month? Two dueling organizations want to make that choice for you, each by declaring March their own -- and each with the, uh, best of intentions:

The American Dietetic Association says March is National Nutrition Month. It claims:

The campaign is designed to focus attention on the importance of making informed food choices and developing sound eating and physical activity habits.

National Frozen & Refrigerated Foods Association says March is National
Frozen Food Month. It claims:

The NFRA has been coordinating the March National Frozen Food Month promotion for 21 years because it's been proven that promotion in the frozen food department works! For nine of the last ten years, the frozen department dollar growth during March has outpaced the rest of the store.

I bet I can guess which one will be more successful.

Posted by Jason Feifer at February 28, 2005 01:50 AM