March 01, 2005
Getting closer to Victoria's secret
A friend of mine works at Victoria's Secret, and has been there overtime recently because the company just released a new, wildly popular bra. It's apparently something special indeed -- or so she says -- and has been a hot seller. Today, she told me its name: IPEX, the self-declared "world's most advanced bra." Not exactly sexy, is it? The name sounds like a cheap exercise device, or perhaps an industrial piping system. So, why IPEX? She didn't know. Then, and idea:
Me: Maybe they're begging for a cross-promotion with the iPod, because half-naked women walking around listening to music can only be good for both companies.
Her: Well, they are giving iPods to the managers that sell the most IPEX's.
Me: I'm a genius!
Come to think of it, who's to say the silouetted people in those iPod ads aren't already half-naked? I'm totally on to something here.
Posted by Jason Feifer at March 1, 2005 12:14 AM
Comments
The first qestion that came to my mind was "What could IPEX stand for...? I came up with "Implanted pecs". This must be a bra that responds to the unique millinary requirements of women with breast implants, but it would be too un-cool for VS to come right out and say that.
Posted by bonny smith at March 3, 2005 11:59 AM
haha, that's funny how you came up with the IPEX and iPod idea. Anyways, the bra feels pretty good :P
Posted by apple626 at March 4, 2005 04:32 AM
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