THOMASVILLE, N.C. — Like last summer,
and probably the one before it, the city over-watered the flowers.
It's a habit here, drowning pink petunias until they yellow and die.
With all the rain dumping down throughout the summer, the city would
be wise to go easy on the sprinklers. But it's never that simple.
So, as always, on one humid July day, Todd Sechrist and his crew
went out to replant the flowers. It's an important job, given its
location, and he dripped sweat while tending the soil.
Mr. Sechrist is out here regularly, prettying the landscape that
surrounds the city's giant chair. It's a 30-foot Duncan Phyfe, an
epic piece of squat furniture that punctuates the city's downtown
like an exclamation point. It's the centerpiece, Mr. Sechrist says.
The cherry on top. But thinking about it makes him sad. Angry, even.
The chair was put up in 1950 to honor the city's once-burgeoning
furniture industry, but many of those companies have since
collapsed. Now it reminds him of decades of layoffs. His friends
have lost jobs. He's seen people move out. Four factories near his
house closed, and a fifth is teetering.
He feels lucky that he chose a service industry — landscaping,
something always needed in the South — but he worries for his
children. His 10-year-old recently said he'd like to be a chef, and
Mr. Sechrist liked that. Everyone has to eat.
Despite the worries and fear, and the years of seeing his hometown
struggle under a post-industrial weight, he doesn't take it out on
the chair. It may have once just been about furniture, but now it's
something more, Mr. Sechrist said. It's the town's identity. It's
his identity.
"What would we have if we didn't have it?" he said, as he yanked a
weed out of the ground.
He doesn't answer himself.
More than 600 miles north, a city called Gardner, Mass., wonders
that as well. It's similar to
Thomasville in so many ways: Both are in the center of their
states, with populations of about 20,000 people who live among
empty, worn-down factory buildings. Both are populated by
descendents of those who came looking for jobs in the furniture
industry, back when the cities were bustling, and both have seen
crime and the drug culture rise as the industry wheezed and shrank.
Both even have diners that were featured in Hollywood films: The
Blue Moon in Gardner was in the 1992 drama "School Ties," and
Thomasville's T-ville Diner showed up in the 1995 thriller
"Above Suspicion." Both have courthouses and visitors centers,
although Gardner's is no longer open full time.
And to cap their reputations, both former furniture strongholds have
giant chairs. Huge, hulking chairs that went up with great fanfare.
Chairs that seem out of context now, an echo of the throne each city
once sat upon.
Thomasville's is 30 feet tall, Gardner's is 20. Both cities
once believed they held the honor of the world's largest. Both still
call themselves "The Chair City."
Now, though, as everything has changed, residents of both cities
ponder the same thing Mr. Sechrist does. What would their cities be
without this chair, this object that no longer means what it once
did?
And both, it seems, have the same answer.
* * *
The United States is the living room of giants.
Scattered throughout the country, from New York to Colorado,
enormous chairs are perched on top of buildings and in the middle of
fields. They are goofy, otherworldly structures, plopped down
without irony as if left behind by ancestors 20 times our size.
Many were erected as marketing gimmicks, such as the 26-foot-tall
rocking chair in Lipan, Texas, which sits next to the Texas Hill
Country Furniture and Mercantile. In Anniston, Ala., Miller's Office
Furniture put up a 33-foot office chair. They draw camera-happy
tourists and are collected in books about kitschy roadside
attractions. Locals give directions with lines like "take a right at
the giant chair," because they are impossible to miss.
But the chairs in Gardner and
Thomasville have settled in a notably deeper way. They were
built in homage to the furniture industry that supported these
cities, as a symbol of triumph and ingenuity. And because everyone
was somehow connected to the industry, the chairs were shared
trophies, a compliment to the masses.
"The greatest chair town in the world now possesses the largest
known chair in the world," proclaimed the Sept. 11, 1905, edition of
The Gardner News, a few days after the debut of its first big chair,
a 12-footer. It was introduced to Gardner during a Labor Day parade
nearly 100 years ago.
Thomasville's first one came slightly later, in 1922. But
that mirrored the start of the cities' industries, with Gardner
getting a head start. Chairs were being sold there in 1805, but
Thomasville's first chair factory didn't open until 1897.
The chairs attracted plenty of attention. Both cities occasionally
tore them down and built larger ones, perhaps even competing for
distinction. Red Sox legend Ted Williams sat on Gardner's in 1946,
and Lyndon B. Johnson, then a vice presidential candidate, made a
campaign stop atop
Thomasville's in 1960.
They were big objects modeled after small ones, set in small cities
growing like big ones. Both places became branded, known
internationally for their furniture-making prowess. People flocked
to their factories, some to buy and others to work. Downtowns
bustled with the luxury of hipness.
And then it all came crashing down.
"People are still asking me today, 'Why was this place called Chair
City?'" said Leonard R. Curcio, who has run Chair City Wayside
Furniture in Gardner since 1948. "That's how far down we've gone. I
have to tell them there were 155 factories in this area, and one by
one they bit the dust."
The Great Depression dealt the first serious blow to Gardner's
lifeblood. It survived well into the late 1970s and early 1980s, but
then cheap labor in the Southern states and consumers' changing
furniture tastes began making an impact. By last count, fewer than
10 furniture and related product manufacturers were left in Gardner,
according to the Massachusetts Department of Workforce Development.
Those companies employed 345 workers.
Thomasville may have profited from Gardner's fall, hitting
its stride in the 1970s. But international competition is now
hurting it significantly, and the city's wounds are very much open.
Layoffs still come in waves, and its most notable company —
Thomasville Furniture Industries, with stores across the
country and a distributor in Gardner — eliminated 588 jobs this
summer.
It's a common story for the American furniture industry, according
to Jaclyn Hirschhaut, vice president of the trade group American
Home Furnishings Alliance. International factories have produced
parts for years. But when those companies began shipping finished
products a decade ago, American companies had a hard time competing,
she said.
That hasn't been lost on residents of the two cities, who are quick
to export their blame. In fact, many conversations about the giant
chairs take a familiar path: Longtime residents begin by describing
days of boundless prosperity, then lecture at length about the harsh
realities of international trade. Reminiscing is intrinsically
linked to politics.
Eventually, they come back to the giant chair.
"When you're called 'the chair city of the world,' they're going to
talk about that until they die," said Pat Sendrowski, who has lived
in Gardner 44 years.
* * *
Every morning about 8, a group of men gather at the Gardner Senior
Center to shoot pool. Many are longtime residents of Gardner, hard
workers from hard times, and some once spent their first waking
hours polishing or assembling in the local factories.
On a hot July morning, one of them, Gerard E. Jaillet, had just
missed a shot at the pool table. Then he turned around to see that a
friend had taken his seat.
"You know what that chair means?" Mr. Jaillet said with a laugh,
pointing to the plain folding chair that his friend stood up to
relinquish. "It means a lot more than what you're looking at."
He was joking, of course. The senior center is filled with identical
folding chairs, none worth more than the next. But Mr. Jaillet knows
the value of a chair. He once worked in the city's furniture
factories — and although the city has changed a lot since then, but
he said he knows its soul is intact. The big chair is still there.
"It's a nice thing to see still in town," he said. "At least they
haven't lost the concept of the chair. Sometimes, people forget."
As much as it's possible for gigantic pieces of furniture to seem
natural, these chairs do. Some residents of both cities said they've
never thought to take pictures of themselves in front of it. Some
don't even notice it when driving by. The chairs are a mailbox, a
tree, a neighbor. They're just there.
In the last decade, though, both cities have renewed their
appreciation. Gardner's became structurally unsound and was
condemned by the city in 1995 and 1998 — both times, the chair was
restored to its full glory. In
Thomasville, the city declared the chair its first official
local historic landmark in 2000.
But those were done by longtime residents, for whom the past is
worth protecting. They fear the younger generation is different,
knowing only the industry's craterous footprint. The chair, to them,
may be just a chair.
"I question if the younger generation are going to have any ties to
the big chair," said
Thomasville podiatrist Robert L. Sprinkle. "When the
furniture industry is gone, what does that chair represent? The
furniture industry that used to be here?"
Maybe.
Whatever it represents, 7-year-old Connor Morrill was plenty
interested. He wanted to get to the top of Gardner's chair — a place
his mother, Jane (Cormier) Morrill, used to sit as a kid. A place
his grandparents sat, too. He's passed by it often, during annual
family trips to Gardner, but the first time he ever got up close was
a earlier this summer.
Jane Morrill grew up in Gardner and now lives in San Diego. She hung
out at the chair and wanted her children to share the fun, and
Connor took that as a challenge. It had been a few minutes, and he
was peeved and determined, having already failed a few times to
reach the chair's seat.
Many children have come before him; many will come after. Unlike
Thomasville's chair, which is in the middle of downtown,
Gardner's in the perfect spot for this: in front of an elementary
school, Helen Mae Sauter School, a place swarming with tiny people
who consider everything a jungle gym.
"I want to see you climb on it," Connor said to his mother.
"I used to climb on it," she said.
"So why don't you do it now?"
Youthful persistence is good for some things, but getting parents to
climb giant chairs may not be one of them. So Connor turned back to
the tasks at hand, grappling with its maroon frame, hugging its legs
tightly and finally, emphatically, slithering his way up to the top.
"Mom!" he yelled.
Jane was distracted.
"Mom! Mom! Mom!"
She finally looked up, and scampered off to get a picture.
That's the advantage children of chair cities have over their
parents. Their memories will only be fond, of climbing and mischief
and showing off to friends. With so few factories left, the strange
upshot is this: There are few jobs to lose.
And sure, the older generations may see the chairs and think of hard
times, but nobody seems to begrudge it much. The chair seems almost
frozen in time, unable to wilt.
Thomasville Assistant City Manager Kelly Craver said he's
spoken to plenty of people who have lost their jobs, but none sees
the chair and feels sorrow.
"That's the kind of chair that to me speaks of hospitality, the
warmth of a meal, the sharing with friends and family," said Maxyne
D. Schneider, executive director of the nonprofit House of Peace &
Education in Gardner. "It's not that I stop to think of all those
things every time I look at the big chair, but I know when I look,
there's such a warm, good feeling about it."
But then there are people like Jake Johnson.
He once had a home and a wife in
Thomasville, but those disappeared along with his factory job
years ago. Now he lives in a motel for $120 a week, and spends his
days going door-to-door asking to mow people's lawns. Some days, he
gives up and panhandles instead.
He wishes the factories would come back, but he knows they won't.
The way he sees it,
Thomasville is empty. No opportunity, no hope, nowhere to
feel at home. And the chair?
"I ain't never thought nothing of it," he said. "Except it's there."
* * *
Mark Scott had a burst of inspiration, and it went like this: "From
where we sit ... you can see it all!"
It's a phrase he's used like a corporate slogan, a marketing
campaign to sell the city. He likes it because it evokes the
furniture industry but focuses elsewhere, on the nearby NASCAR
events and cities like Winston-Salem and Charlotte. People do come
to shop at the nearby furniture outlets, but he wants to offer a
more complete package.
As the city's first full-time tourism director — an investment
Thomasville made in 2000, in a creative attempt at
revitalization — Mr. Scott works with what he has.
"We've got the big chair, we've got a lot of things, but we'd be
kidding ourselves if we thought we were the destination for a lot of
drivers," he said.
The approach may seem odd, and almost insulting. The city is
essentially marketing itself based on what it specifically does not
contain — what's around it instead of inside it. But it's worked
before: Kissimmee, Fla. is a prime example, thriving because it's
close to Orlando and Tampa.
Gardner has tried similar approaches, although perhaps not as
formally. It has promoted itself as part of the region's historical
significance, with the Mohawk Trail and Johnny Appleseed as the
better-known themes. But none of that made a lasting impression,
according to Michael F. Ellis, president of the Greater Gardner
Chamber of Commerce.
A few years ago, though, the city realized one of its images had
survived unscathed. Local hotels were booked on the weekends because
people were driving from nearby states to buy furniture, he said.
They remembered the Chair City.
"That image has stuck. People still see it, still consider Gardner
to be a community that's rich in the heritage and tradition in
furniture," Mr. Ellis said.
While furniture can draw people to the cities, it's not enough to
sustain the locals. So, both
Thomasville and Gardner have diversified: Heywood Hospital
and Mount Wachusett Community College are major employers in
Gardner, and
Thomasville has attracted other industries and hopes to build
up its tourism. They'll no longer be tied to the fate of one
industry.
The transition is slow, but it creates opportunities that may not
have been available during the big furniture boom. Empty
storefronts, after all, mean cheap rent.
And in
Thomasville, cheap rent was a blessing for Jewel D. Leonard.
Her family wanted to open a coffee shop in Winston-Salem but could
not afford the $15,000-a-month rent. The price was right in
Thomasville, though, and she got all the tables and chairs
she needed from a nearby restaurant that went out of business.
Someone's loss, someone's gain.
Mrs. Leonard knows the city isn't booming, and she knows some people
might think she's crazy for opening a new business there. But she's
undeterred. People will like a new coffee shop, she said. It will be
a meeting place. A community center. The place to be.
"I don't think we're going to be millionaires by any means," she
said. "We're going to make a living."
There's still a little more work to be done, to make everything just
right. But opening day will soon come, and Mrs. Leonard hopes it
makes a great impression. She hopes people will come and go home
happy, that they'll say, "See you tomorrow."
When closing time comes on that first night, she'll turn off the
lights and walk out the front door. And there, half a block to her
right, the giant chair will be looming. Quietly keeping watch, like
it did decades before. Big as ever.