A Pizza Hut commercial for its “dippin’ strips” has been running on high rotation lately, and each time its lack of logic grows a little more irritating. Perhaps you’ve seen it (although unfortunately I couldn’t find a version of it online): Two dudes are sitting next to each other, each holding a dippin’ strip (read: a rebranded breadstick) in one hand, and a cup of sauce in another.

The guy on the right dips a partially eaten stick into his sauce, which exasperates the guy on the left.

“Did you just double-dip?” says Left Guy.

Right Guy responds affirmatively — smiles, nods, says “yes,” something like that — and then Left Guy shakes his head in disgust. Then the commercial cuts to the sales pitch.

Now, fine: Pizza Hut’s trying to emphasize the single advantage of its dippin’ sticks (which, in case you missed it, is that they’re able to be dipped), and this exchange, while dumb, does emphasize that. But here’s the problem: These two guys each have their own cups of sauce. They’re not sharing anything, so why would Left Guy care if Right Guy’s double dipping in his own sauce? Pizza Hut, you’ve clearly missed the point.

Amusing contrast: Here’s an earnest, amusingly straightforward Pizza Hut commercial from 1986. It doesn’t make me want their pizza any more — in fact, the pizza in the commercial looks downright disgusting — but at least the damn thing makes sense.